Landing Page Wireframes in Figma: A Structure Checklist That Converts

Landing page wireframes should sell structure before pixels: hierarchy, proof placement, and CTA rhythm. This checklist is tuned for Figma teams who want repeatable scaffolds—whether they start manually or with a Figma wireframe plugin like Wireframe AI.

Above the fold

• Value proposition: headline, supporting line, and primary CTA aligned to one action.
• Social proof teaser: logos or a short metric near the hero when credibility matters early.
• Navigation discipline: limit top-level items; park secondary links in footer groups.

Mid-page persuasion

• Feature grid: three or four columns with parallel copy patterns so scanning is easy.
• Deeper proof: case study callout, quotes, or comparison table—pick one primary pattern, not all at once.
• Pricing or plan teaser: even if details live elsewhere, anchor expectations.

Closing and footer

• Final CTA band: restate the primary action with reduced friction copy.
• FAQ: only questions that remove purchase or signup risk.
• Footer: legal, contact, status, and social—grouped, not a flat list soup.

Using a wireframe generator without generic mush

Feed the checklist as explicit blocks in your prompt when using Wireframe AI so the wireframe generator preserves persuasion order instead of inventing random sections. Generate, then manually verify CTA duplication—landing pages often need repeated commits at scroll breakpoints.

Install the plugin from Figma Community and browse more Wireframe AI articles for prompts and workflows.